Medill
Media Management Center

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Strategy and Implementation for New Leaders

Strategy and Implementation for New Leaders empowers emerging and future leaders in the newspaper industry with the knowledge and concepts needed to understand the changing media and the global marketplace.

Curriculum includes strategic implementation, understanding the marketing mindset, the value and role of journalism, financial analysis and leadership skills. The goal of this program is to give new and future leaders an opportunity to step outside their day-to-day responsibilities and gain a broader understanding of management across all departments of their organization. The Center encourages individual and group learning that is reinforced through exercises and a management simulation.

Participants in Strategy and Implementation for New Leaders will gain a deeper understanding of:
  • Integrated strategy and management within their organization
  • Brand development and management
  • The evolution of journalism in a changing society
  • Developing processes and measures to lead the newspaper
  • Leading change in the newspaper

Who Should Attend
This program is especially valuable to the executive who is new to the organization or a department leader who is expected to take on new projects or responsibilities with other departments of the newspaper.


For more information about this seminar, contact:
Mike Smith (847.467.2065; m-smith3@northwestern.edu)



For more information:
Mike Smith
Executive Director
847.467.2065
m-smith3@northwestern.edu

  MELP



Upcoming events

July 16-27, 2012
Media Executive Leadership Program
Northwestern University
Details here.


 
©2011 Media Management Center • 304 Fisk Hall • Northwestern University • 1845 Sheridan Road • Evanston, IL 60208-2110 
phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org