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Strategy and Implementation for New Leaders

Strategy and Implementation for New Leaders empowers emerging and future leaders in the newspaper industry with the knowledge and concepts needed to understand the changing media and the global marketplace.

Curriculum includes strategic implementation, understanding the marketing mindset, the value and role of journalism, financial analysis and leadership skills. The goal of this program is to give new and future leaders an opportunity to step outside their day-to-day responsibilities and gain a broader understanding of management across all departments of their organization. The Center encourages individual and group learning that is reinforced through exercises and a management simulation.

Participants in Strategy and Implementation for New Leaders will gain a deeper understanding of:
  • Integrated strategy and management within their organization
  • Brand development and management
  • The evolution of journalism in a changing society
  • Developing processes and measures to lead the newspaper
  • Leading change in the newspaper

Who Should Attend
This program is especially valuable to the executive who is new to the organization or a department leader who is expected to take on new projects or responsibilities with other departments of the newspaper.


For more information about this seminar, contact:
Mike Smith (847.467.2065; m-smith3@northwestern.edu)



For more information:
Mike Smith
Executive Director
847.467.2065
m-smith3@northwestern.edu

 
Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program


July 18 to 29, 2011


Hold these dates

Sept. 27-29, 2010
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

Sept. 28-Oct. 1, 2010
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.

July 18-29, 2011
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.


Contact Mike Smith for more about MMC engagements.



 
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phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org