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Strategy & Implementation for New Leaders  

Strategy and Implementation for New Leaders empowers emerging and future leaders in the newspaper industry with the knowledge and concepts needed to understand the changing media and the global marketplace.

Strategy & Implementation for New Leaders is offered on May 12-16, 2008.

Curriculum includes strategic implementation, understanding the marketing mindset, the value and role of journalism, financial analysis and leadership skills. The goal of this program is to give new and future leaders an opportunity to step outside their day-to-day responsibilities and gain a broader understanding of management across all departments of their organization. The Center encourages individual and group learning that is reinforced through exercises and a management simulation.

Participants in Strategy & Implementation for New Leaders will gain a deeper understanding of:

  • Integrated strategy and management within their organization
  • Brand development and management
  • The evolution of journalism in a changing society
  • Developing processes and measures to lead the newspaper
  • Leading change in the newspaper

Who Should Attend
This program is especially valuable to the executive who is new to the organization or a department leader who is expected to take on new projects or responsibilities with other departments of the newspaper.

For questions and more information, email program manager Yetu Robinson or call him at 847-467-7689.

Download an application here.

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More Information

May 12-16, 2008
Northwestern University
Evanston, IL

Download the seminar brochure

Download an application
Download a PDF version of the application

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Home | Contact | Search    Media Management Center
301 Fisk Hall · Northwestern University · 1845 Sheridan Road · Evanston, IL 60208-2110
Phone: 847.491.4900 · Fax 847.491.5619