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2008 Beyond Commodity: Customer-Focused Strategy for Digital Media
Presentations

The presentations will be uploaded on the web site after they have taken place in the classrooms. Please keep on checking back for them.


Sunday, October 5

Stacy Lynch
Customer Focus Overview


Monday, October 6

Stacy Lynch
Beyond Commodity Research Presentation

David Stoeffler
Enduring Values


Tuesday, October 7

Kate Degelau-Pierce
Customer Insights: Research, Metrics & Measurement

Michael Silver
Advertising Networks

Stacy Lynch
Customer Focus Product Development


Annette Moser-Wellman
Six Competencies of the Next Generation News Organization


Wednesday, October 8

Vickey Williams
Overcoming Culture Woes, Building Consumer Focus
Why is it so Hard to Change?



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