 Readership Institute MediaInfoCenter McCormick Fellows Kellogg Media Management Major |
 |
| Home About Us Research & Reports Seminars News Faculty & Staff Contact Us Search |
|
Seminars The Media Management Center accelerates the business success of media companies and professional growth of media executives through its executive education programs. The Center's directors, who have deep knowledge and practical experience in the news media, have taught thousands of media executives on six continents. In addition to Media Management Center's own directors, our award-winning programs include faculty from the Kellogg School of Management and Medill School of journalism and integrated marketing communications. The Media Management Center offers a wide range of seminars using curricula that will address the challenges facing media executives today, regardless of the size or type of their organization. If you are looking for a unique experience that addresses your organization's specific goals and challenges, please contact Mike Smith (847.467.2065; m-smith3@northwestern.edu) to discuss the possibility of a customized seminar. We could host you here at Northwestern University, visit your group during a retreat or yearly meeting, or deliver a shorter talk in a webinar format. Advanced Executive Program AEP combines strategy, leadership and journalistic values in a three-week immersion program based on both research and practical experience. Designed for high-potential employees and those who need to manage across departments or media platforms, this program will help forward-thinking media leaders make smarter strategic and operational decisions. Digital Strategies Learn how to tackle three of the biggest hurdles legacy media companies face in a new-venture world: cultural resistance, resource allocation and shortages of certain kinds of talent. Digital Strategies is for leaders across all media platforms who need to accelerate their company digital media presence. Strategy and Implementation for New Leaders This management development program will orient new leaders to media and audience trends, business strategy, marketing, finance, and innovation. You'll learn interpersonal and leadership skills, journalism's role in a strategic company, and performance management. You'll leave with tools for implementing strategy. Each day is capped with an interactive simulation that reinforces the lessons of the day. Readership Leadership Best practice examples, case studies, and small group work will help change leaders focus their organizaton's workforce on the needs of their audience. Participants will work throughout the seminar to develop an action plan relevant to their organization. Readership Leadership is led by faculty who have helped newspapers grow audience in the United States, Canada, Latin America and Europe. The Newspaper Change Seminar You need to launch your paper in forward directions while sustaining the core products, but how do you work smart to accomplish this? This seminar will empower you with important tools necessary for making organizational changes for sustainable success. In an energizing workshop environment, you'll quickly become prepared to put new thinking into action upon returning to work. Curriculum emphasizes driving new revenue and developing new audiences across platforms. |
Accommodations Seminar FAQs Directions |
|
|
©2009 Media Management Center • 301 Fisk Hall • Northwestern
University • 1845 Sheridan
Road • Evanston, IL 60208-2110 phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org |