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Executive Education Executive Education for Media Leaders at the Media Management Center For over 20 years, the Media Management Center at Medill has provided executive education tailored specifically to the needs of the media. The Center draws upon faculty and scholarship from across Northwestern University – Medill Journalism, Medill IMC, Kellogg School of Management and the McCormick School of Engineering – to provide a holistic approach to executive education that is unmatched by any other university or industry training program. The Center’s flagship program, the Media Executive Leadership Program (MELP), provides media executives a two-week intensive study of media audiences, cross-platform content asset management and strategic innovation. The 2012 MELP program will be held at the Allen Center on the Evanston campus from July 16 to 27. This program addresses all forms of media and is designed to appeal to participants from various functions: editorial, business, technology and sales. Participants come from a variety of backgrounds, platforms and companies from around the world, making the in-class experience extremely rich and diverse. Visit our Media Executive Leadership Program page to find out more. Customized Programming for Individual Companies and Trade Organizations The Media Management Center at Medill works directly with individual corporations and trade organizations to design customized executive education programs that meet the specific needs of each audience. Custom programs are as diverse as the audiences they serve, and can range from assisting a Latin American trade organization with best practices in integrated marketing communications, to hosting a visiting delegation of Chinese government officials whose interests lie in cross-platform content management, to providing ongoing thought leadership and training programs for members of American Business Media. If you are looking for a unique experience that addresses your organization's specific challenges, please contact Judy Franks, 847.467.2065, judy-franks@northwestern.edu. We can host you here on the Northwestern University campuses in Evanston or downtown Chicago, travel to your location, or deliver a shorter talk in a webinar format. New Programming for 2012 The Media Management Center is pleased to announce the expansion of its executive education initiatives into the following areas for 2012: Audience Immersion Program Medill scholars uniquely understand audiences as more than transactional currency. The Audience Immersion Program will draw upon the leading research on media engagement and customer value that is coming from the Medill journalism and integrated marketing communications programs. Any company that produces content to engage audiences with a brand experience will find this program invaluable for building audience loyalty and value. Media Brand Fundamentals for Technology Companies For companies that are driven by technology and engineering best practices, Medill can provide research and training in brand and content management that will lead to sustainable value. Programming will focus on the integration of technology into a broader media ecosystem, the fundamentals of the media brand, and content development and best practices from both a journalism and integrated marketing communications point of view. Content Strategy and Management As more companies develop branded content as a means of engaging with its stakeholders, there is a critical need for a new competency: content strategy and management. This program will offer the fundamentals and principles of content strategy and management to assist companies with the conception, development and ongoing procurement of branded content strategies and community relationship management. For more information about our executive education programs, please contact: Judy Ungar Franks, Senior Director of Executive Education 847.467.2065, judy-franks@northwestern.edu |
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Upcoming events
July 16-27, 2012 Media Executive Leadership Program Northwestern University Details here. |
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©2011 Media Management Center • 304 Fisk Hall • Northwestern
University • 1845 Sheridan
Road • Evanston, IL 60208-2110 phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org |