Medill
Media Management Center

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Readership Leadership
Transforming News & Sales Forces for a Digital Age

Finally, a single event that takes up the dual challenges of growing revenue and growing audiences in media companies today.

We designed Readership Leadership as a unique development opportunity for editorial and advertising executives. To find success today, you need to reach new audiences and find new revenue streams. The Media Management Center at Northwestern University believes these goals will most likely be achieved by editors and sales executives informed by a common learning experience aimed at achieving radical change.

With an all-new curriculum, participants will learn answers to questions such as:
  • How can we get to market faster with new content and products?
  • How should we deploy our sales force? How should we motivate and compensate them?
  • Ad sales are increasingly complicated, but cost of sales needs to go down. What can we do?
  • What are the early experimenters learning from their digital newsroom reorganizations?
  • What can I do to build online communities of interest, beyond news?
  • How can we be sure we innovate across the organization?

Who should attend?
Any newspaper company leader who is being called upon to act as a change agent for improved operations, new content, new products or new revenue will benefit from Readership Leadership.


When and where?
The Northwestern University campus, on the scenic shores of Lake Michigan, provides the perfect setting for Readership Leadership. Participants will stay at a nearby hotel. Participants will have advance reading assignments to complete at home, and there will be project work and additional reading as homework each day.


Why choose the Media Management Center?
The Media Management Center's actionable research has informed media professionals on six continents. Its prescriptions for change have been adopted by some of the world's most successful newspapers. The Center offers executive education in media management, journalism, marketing, digital strategies, change leadership, decision-making, and many other topics that help media leaders find success. Its seminars benefit from the contributions of faculty of the Kellogg School of Management and the Medill School.


For more information about this seminar, contact:
Mike Smith, 847.467.2065, m-smith3@northwestern.edu

For more information:
Mike Smith
Executive Director
847.467.2065
m-smith3@northwestern.edu

   MELP


Upcoming events

July 16-27, 2012
Media Executive Leadership Program
Northwestern University
Details here.

 
©2011 Media Management Center • 304 Fisk Hall • Northwestern University • 1845 Sheridan Road • Evanston, IL 60208-2110 
phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org