 Readership Institute MediaInfoCenter McCormick Fellows Kellogg Media Management Major |
 |
| Home About Us Research & Reports Seminars News Faculty & Staff Contact Us Search |
From 'Too Much' to 'Just Right'Engaging Millennials in Election News on the Web From 'Too Much' to 'Just Right' argues that the 2008 presidential election is the perfect entrée for news organizations to gain the attention of millennials, satisfy some largely unmet needs and foster their continued interest in serious news. Based on a qualitative, in-depth study of a diverse group of 89 Chicago-area adults between the ages of 17 and 22 (the "millennials"), the report finds that young people often click away from election news online because they feel the sites bombard them with too much information and too many choices. From 'Too Much' to 'Just Right' reports that while millennials are interested in the elections and want information about the candidates and issues, they don't want to spend much time following day-to-day developments. However, they do appreciate news sites that help them - and other new voters - understand the basics about the candidates, issues and election process. Download a PDF version of this report here. Commentary and press coverage Attracting Millennials to Election News Online What Young People Don’t Like About the Web—And News On It Young Adults Overwhelmed By Election News Online, Study Says How News Outlets Should Maximize Youth Post-Election Civic Engagement From 'Too Much' to 'Just Right' Young Adults "Voting" For Less Bombardment in Election Coverage How People in the Communications Industry Talk About News The Good, the Bad and the Editor Where is peace of mind when the world is upside down? Study: Election Web sites can overwhelm Why Political Cartoons Matter Now More Than Ever Ted Rall: Why Political Cartoons Matter The End of an Apathetic Era Young readers, elections and the internet Courting the Youth-Voter Readers, Sites Should Keep it Simple First-time voters want *less* election news |
Research & Reports Page |
|
|
©2010 Media Management Center • 304 Fisk Hall • Northwestern
University • 1845 Sheridan
Road • Evanston, IL 60208-2110 phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org |