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Values. Culture. Content. Values. Culture. Content.

By Michael P. Smith

When the Center asked a group of editors and publishers to discuss the future of newspapers and the needs of the industry, it heard a cry for ideas and practices to help editors and publishers lead the next wave of necessary change.

Values. Culture. Content. answers those needs by bringing together the best thinking in strategy and newspaper innovation in a strategic framework. The book builds around values, culture and content as the building blocks of strategic organizations.

The book explores three key steps of strategic thinking:
  1. Understand the enduring values of journalism and build upon those values.
  2. Improve the culture of the newspaper by tying transformational change to its core values.
  3. Align content with the values, goals, systems, rewards and daily work in the newsroom.
While offering examples of strategic excellence in newspapers, the book's primary goal is to be a catalyst for the conversations that are the core of strategic implementation. By looking not only at products, but also processes, Values. Culture. Content. offers ways to engage the entire newspaper company, starting with the journalists, in the goal of reinventing the newspapers.

Download a PDF version of this report here.


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July 16-27, 2012
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