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Teens Know What They Want from Online News: Do You? Teens Know What They Want from Online News: Do You?

Learn what kind of news Web site would attract and interest teenagers - and many other people, too - in this joint study by the Media Management Center and the Newspaper Association of America Foundation.

The NAA Foundation and the Media Management Center teamed up to explore and put to the test better ways to match the online news preferences of teens. Based on the findings of previous research with young people, researchers developed a series of prototypes of home pages and story-level pages, then tested them with 96 teenagers in focus groups in six cities: Fresno; Denver; Philadelphia; Springfield, IL; Fort Lauderdale and Orangeburg, SC. Teens' responses were remarkably and overwhelmingly consistent, regardless of market size or location.

Researchers found that the answer isn't to dilute the news for teens, but to be bolder. Given that teen responses were very similar to those of adults who are light readers, researchers recommend creating a new type of site - not just for teens, but for all people who lack experience with news and have a limited amount of time to get engaged with it.


Download a PDF version of the executive summary of this report here.

Download a PDF version of the full report here.



Other Online Usage Studies

How To Become 'Easy to Use' Online

What It Takes to Be a Web Favorite

From 'Too Much' to 'Just Right:' Engaging Millennials in Election News on the Web

If It Catches My Eye: An Exploration of Online News Experiences of Teenagers.





Research & Reports Page
 
Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program


July 18 to 29, 2011


Hold these dates

Sept. 27-29, 2010
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

Sept. 28-Oct. 1, 2010
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.

July 18-29, 2011
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.


Contact Mike Smith for more about MMC engagements.



 
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