 Readership Institute MediaInfoCenter McCormick Fellows Kellogg Media Management Major |
 |
| Home About Us Research & Reports Seminars News Faculty & Staff Contact Us Search |
Teens Know What They Want from Online News: Do You?Learn what kind of news Web site would attract and interest teenagers - and many other people, too - in this joint study by the Media Management Center and the Newspaper Association of America Foundation. The NAA Foundation and the Media Management Center teamed up to explore and put to the test better ways to match the online news preferences of teens. Based on the findings of previous research with young people, researchers developed a series of prototypes of home pages and story-level pages, then tested them with 96 teenagers in focus groups in six cities: Fresno; Denver; Philadelphia; Springfield, IL; Fort Lauderdale and Orangeburg, SC. Teens' responses were remarkably and overwhelmingly consistent, regardless of market size or location. Researchers found that the answer isn't to dilute the news for teens, but to be bolder. Given that teen responses were very similar to those of adults who are light readers, researchers recommend creating a new type of site - not just for teens, but for all people who lack experience with news and have a limited amount of time to get engaged with it. Download a PDF version of the executive summary of this report here. Download a PDF version of the full report here. Other Online Usage Studies How To Become 'Easy to Use' Online What It Takes to Be a Web Favorite From 'Too Much' to 'Just Right:' Engaging Millennials in Election News on the Web If It Catches My Eye: An Exploration of Online News Experiences of Teenagers. |
Research & Reports Page |
|
|
©2010 Media Management Center • 304 Fisk Hall • Northwestern
University • 1845 Sheridan
Road • Evanston, IL 60208-2110 phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org |