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If It Catches My EyeAn Exploration of Online News Experiences of Teenagers Teens won't go out of their way to get the news online, but they will click on news stories "if something catches my eye." This study examines teenagers' attitude toward online news and what drives their Web news consumption. A diverse group of 65 Chicago-area teens were interviewed to understand where they go on the Web and how they can be reached to cultivate their interest in reading online news. Download a PDF version of this report here. Commentary and press coverage Cultivate Teens By Catching Their Eyes, New MMC Report Recommends Infrequent and indifferent: Youth and news online Teenagers Find Online News Stressful |
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July 16-27, 2012 Media Executive Leadership Program Northwestern University Details here. |
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