Media Management Center: If It Catches My Eye

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If It Catches My Eye

Teens won't go out of their way to get the news online, but they will click on news stories "if something catches my eye." This study examines teenagers' attitude toward online news and what drives their Web news consumption. A diverse group of 65 Chicago-area teens were interviewed to understand where they go on the Web and how they can be reached to cultivate their interest in reading online news.

Download a PDF version of this report here.

Commentary and press coverage

Cultivate Teens By Catching Their Eyes, New MMC Report Recommends

Infrequent and indifferent: Youth and news online

Teenagers Find Online News Stressful

Research & Reports Page

Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program

July 19 to 30, 2010

Hold these dates

July 19-30
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.

September 27-29
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

September 28-October 1
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.

Contact Mike Smith for more about MMC engagements.

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