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Six Competencies of the Next Generation News OrganizationSix Competencies of the Next Generation News Organization, by Annette Moser-Wellman, is the result of interviews with 24 technology leaders and thinkers. It identifies major technological trends that promise to have significant impact on the collection, production and distribution of news and information. It outlines a series of special skills and capabilities organizations should develop, acquire or strengthen as a result. Moser-Wellman calls the six special competencies "The Platform Strategist," "The Marketer," "The Community Builder," "The Data Miner," "The Complete Storyteller," and "The Entrepreneur." These competencies encompass many specific skills, from smart product differentiation and advanced digital storytelling to the abilities to technologically extract maximum value from archives, leverage content across platforms, and drive contact and collaboration. The technological developments reviewed range from the Semantic Web, 3G and 4G connectivity, cloud computing and mesh networks to the democratization of the tools of media, the rise of location-based information and the increased ability to target both content and advertising. Download a PDF version of this report here. Commentary and press coverage Report Outlines Six Competencies News Organizations Need to Develop to Profit from Changes in Technology NPPA Region One » Are you competent? Is your newsroom? Six Competencies of the Next Generation News Organization Six competencies of news organizations More pressure on marketing expected |
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