Media Management Center
 Readership Institute      MediaInfoCenter      McCormick Fellows      Kellogg Media Management Major
    Home             About Us             Research & Reports             Seminars             News             Faculty & Staff             Contact Us             Search

Rx for New Product Success Rx for New Product Success

By Drew Davis

Rapid, constant change is transforming the media landscape, yet many leaders don't know how to foster innovation and improve their odds for success.

Rx for New Product Success gives the reader a tested, step-by-step process that takes products from idea creation to successful launch. It explains how to align innovation efforts with strategy and minimize risk.

Rx for New Product Success takes the lessons of leading-edge, innovative companies in a wide range of industries and adapts them to media businesses. It shows how to improve the odds for success for new products and how to motivate employees through insight, inspiration and creation of an institutional culture that nurtures creativity.

Download a PDF version of this report here.

You can also order hard copies of this publication. You only pay the cost of shipping.
Please contact Kevin Ward, kevin-ward@northwestern.edu, 847-467-7690.
Research & Reports Page 		 
Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program

July 19 to 30, 2010


MMC on the move

Where our associates are presenting in coming weeks

March 16
The World Association of Newspapers' USA Study Tour will be here for a "Day at Northwestern." The Media Management Center will teach international newspaper executives about innovation approaches.


Hold these dates

July 19-30
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.

September 27-29
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

September 29-October 1
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.


Contact Mike Smith for more about MMC engagements.

 
©2010 Media Management Center • 304 Fisk Hall • Northwestern University • 1845 Sheridan Road • Evanston, IL 60208-2110 
phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org