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Rx for New Product SuccessBy Drew Davis Rapid, constant change is transforming the media landscape, yet many leaders don't know how to foster innovation and improve their odds for success. Rx for New Product Success gives the reader a tested, step-by-step process that takes products from idea creation to successful launch. It explains how to align innovation efforts with strategy and minimize risk. Rx for New Product Success takes the lessons of leading-edge, innovative companies in a wide range of industries and adapts them to media businesses. It shows how to improve the odds for success for new products and how to motivate employees through insight, inspiration and creation of an institutional culture that nurtures creativity. Download a PDF version of this report here. |
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