Media Management Center: Riding the Wave

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Riding the Wave

By Jason Ukman

Capitalizing on the burgeoning growth of Hispanics in the United States and their strong connection to their culture, a number of mainstream newspaper companies have started Spanish-language publications. This report looks at four of them, El Nuevo Herald in Miami, Hoy in New York, La Prensa in Southern California and Exito! in Chicago. Each has its own audience and formula for success.

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Please contact Kevin Ward, kevin-ward@northwestern.edu, 847-467-7690.

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July 19 to 30, 2010

MMC on the move

March 16
The World Association of Newspapers' USA Study Tour will be here for a "Day at Northwestern." The Media Management Center will teach international newspaper executives about innovation approaches.

Hold these dates

July 19-30
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.

September 27-29
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

September 29-October 1
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.

Contact Mike Smith for more about MMC engagements.

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