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Riding the WaveBy Jason Ukman Capitalizing on the burgeoning growth of Hispanics in the United States and their strong connection to their culture, a number of mainstream newspaper companies have started Spanish-language publications. This report looks at four of them, El Nuevo Herald in Miami, Hoy in New York, La Prensa in Southern California and Exito! in Chicago. Each has its own audience and formula for success. Download a PDF version of this report here. |
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