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Estimating the Effect of News Media Consumption on Political Participation

This report explores whether there are variations in the relationship of media use and political participation across markets in the United States. Using an independent data set of 37,000 randomly slected respondents from a representative sample of 100 U.S. markets, the study finds that reading the newspaper is positively linked to voting while watching television is not. The overall effect of media, however, is not very strong and varies across markets.

Download a PDF version of this report here.
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Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program

July 19 to 30, 2010


Hold these dates

July 19-30
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.

September 27-29
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

September 28-October 1
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.


Contact Mike Smith for more about MMC engagements.

 
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