Medill
Media Management Center

    Home             About Us             Executive Education             Research             News             Contact Us             Search     


Detailed Results of the User Engagement Study

The Media Management Center partnered with the Online Publishers Association to examine how users feel about, react to, and interact with a variety of types of Web sites. This research identified 22 key experiences that drive Web site usage.

Detailed Results of the User Engagement Study provides depth of information on each of the 22 experiences. Here you can pick the experiences that most interest you and turn to the relevant pages for additional data on relative opportunity, demographics, psychographics, and more.

Download a PDF version of this report here.


The User Engagement Study: This PDF report is an overview of the experience and usage findings, the way the study was conducted, and a set of next steps for implementation.

User Engagement Study Presentation: This PowerPoint presentation is a visual walk-through of how the study was done, what it says, and how online producers can work with the information.


Research & Reports Page
  MELP



Upcoming events

July 16-27, 2012
Media Executive Leadership Program
Northwestern University
Details here.

 
©2011 Media Management Center • 304 Fisk Hall • Northwestern University • 1845 Sheridan Road • Evanston, IL 60208-2110 
phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org