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The User Engagement Study The Media Management Center partnered with the Online Publishers Association to examine how users feel about, react to, and interact with a variety of types of Web sites. This research identified 22 key experiences that drive Web site usage. The User Engagement Study is an overview of the experience and usage findings, the way the study was conducted, and a set of next steps for implementation. Download a PDF version of this overview report here. User Engagement Study Presentation: This PowerPoint presentation is a visual walk-through of how the study was done, what it says, and how online producers can work with the information. Detailed Results of the User Engagement Study: This PDF report provides depth of information on each of the 22 experiences. Here you can pick the experiences that most interest you and turn to the relevant pages for additional data on relative opportunity, demographics, psychographics, and more. |
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