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The Demographics of Newspaper Readership

Who reads the newspaper? This study of 101 newspapers and markets finds that the strongest predictors of readership are length of residence and age in most markets. Income also has a highly significant positive impact, while the effect of education is small.

Download a PDF version of this report here.
Research & Reports Page 		 
Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program

July 19 to 30, 2010


MMC on the move

Where our associates are presenting in coming weeks

February 26
Michael P. Smith will present "The Six Competencies for Future Journalists" at the Schieffer School of Journalism at Texas Christian University in Ft. Worth, Texas.

March 16
The World Association of Newspapers' USA Study Tour will be here for a "Day at Northwestern." The Media Management Center will teach international newspaper executives about innovation approaches.


Hold these dates

July 19-30
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.

September 27-29
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

September 29-October 1
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.


Contact Mike Smith for more about MMC engagements.

 
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phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org