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The Demographics of Newspaper Readership Who reads the newspaper? This study of 101 newspapers and markets finds that the strongest predictors of readership are length of residence and age in most markets. Income also has a highly significant positive impact, while the effect of education is small. Download a PDF version of this report here. |
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July 16-27, 2012 Media Executive Leadership Program Northwestern University Details here. |
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University • 1845 Sheridan
Road • Evanston, IL 60208-2110 phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org |