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Qualitative Effects of Newspapers on Advertising Effectiveness

This report presents a quantitative examination of the qualitative impact of newspapers on advertising effectiveness. It shows how 44 distinct experiences that are involved in reading newspapers are related to advertising effectiveness. For example, the more readers experience a newspaper as "making them smarter," the more effective an ad in the newpaper is.

Download a PDF version of this report here.



Additional resources

Qualitative Media Measures: Newspaper Experiences

Qualitative Effects of Media on Advertising Effectiveness
Research & Reports Page 		 
Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program

July 19 to 30, 2010


Hold these dates

July 19-30
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.

September 27-29
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

September 28-October 1
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.


Contact Mike Smith for more about MMC engagements.

 
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