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Measuring Newspaper Readership: A Qualitative Variable Approach Newspaper readership is usually measured by a single variable such as frequency of use, amount of use, etc. This study argues that readership cannot be fully described by a single measure and suggests treating it as a latent variable reflecting the time, frequency, and completeness of readership on both Sundays and weekdays. Download a PDF version of this report here. |
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July 16-27, 2012 Media Executive Leadership Program Northwestern University Details here. |
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