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Highlights from the Magazine Reader Experience Study Toolkit 39 Magazine Experiences and Magazine Usage Drivers by Demographics The Magazine Publishers of America and the American Society of Magazine Editors commissioned the Media Management Center in 2002 and 2003 to develop an industry study based on magazine readers' experiences. The aim: help the magazine and advertising industries understand and measure consumers' experiences when they read a magazine and how those experiences drive readership and advertising impact. Using both qualitative and quantitative research, the Media Management Center identified 39 distinct experiences associated with magazine reading. The study concluded that stronger consumer experiences both increase reader usage and lift advertising impact. Highlights from the Magazine Reader Experience Study Toolkit describes the 39 experiences and their consumer descriptors, correlates these experiences to magazine usage, and details how the experience findings vary according to gender, age, ethnicity, and method by which a magazine is acquired. Download a PDF version of this report here. Additional resources Highlights from the Magazine Reader Experience Study Conceptualizing and Measuring Magazine Reader Experiences Qualitative Media Measures II: Magazine Experiences Qualitative Effects of Magazines on Advertising Effectiveness Qualitative Effects of Media on Advertising Effectiveness |
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