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Magazine Reader Experience Study Reports  

Highlights from the Magazine Reader Experience Study (PDF)

39 Magazine Experiences and Magazine Usage Drivers by Demographics (PDF)

 

Research papers

Conceptualizing and Measuring Magazine Reader Experiences (PDF)

Qualitative Media Measures II: Magazine Experiences (PDF)

Qualitative Effects of Magazines on Advertising Effectiveness (PDF)

 

Additional research

The Readership Institute
The Impact, New Readers, and Experience Newspaper studies.

Online User Engagement Study

 

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301 Fisk Hall · Northwestern University · 1845 Sheridan Road · Evanston, IL 60208-2110
Phone: 847.491.4900 · Fax 847.491.5619