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Qualitative Media Measures II: Magazine Experiences The Magazine Publishers of America and the American Society of Magazine Editors commissioned the Media Management Center in 2002 and 2003 to develop an industry study based on magazine readers' experiences. The aim: help the magazine and advertising industries understand and measure consumers' experiences when they read a magazine and how those experiences drive readership and advertising impact. Using both qualitative and quantitative research, the Media Management Center identified 39 distinct experiences associated with magazine reading. The study concluded that stronger consumer experiences both increase reader usage and lift advertising impact. Qualitative Media Measures II: Magazine Experiences is one of the research papers that resulted from the Magazine Reader Experience study. It provides quantitative measures of readership that reflect the qualitative experience of reading magazines. It also compares the experiences of reading magazines to those of reading newspapers, and identifies significant similarities and differences between the two print media. Download a PDF version of this report here. Additional resources Highlights from the Magazine Reader Experience Study Highlights from the Magazine Reader Experience Study Toolkit Conceptualizing and Measuring Magazine Reader Experiences Qualitative Effects of Magazines on Advertising Effectiveness Qualitative Effects of Media on Advertising Effectiveness |
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