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Highlights from the Magazine Reader Experience Study The Magazine Publishers of America and the American Society of Magazine Editors commissioned the Media Management Center in 2002 and 2003 to develop an industry study based on magazine readers' experiences. The aim: help the magazine and advertising industries understand and measure consumers' experiences when they read a magazine and how those experiences drive readership and advertising impact. Using both qualitative and quantitative research, the Media Management Center identified 39 distinct experiences associated with magazine reading. The study concluded that stronger consumer experiences both increase reader usage and lift advertising impact. Highlights from the Magazine Reader Experience Study provides an overview of the magazine experience study - its methodology, findings, and implications for both magazines and their advertisers. Download a PDF version of this overview report here. Additional resources Highlights From the Magazine Reader Experience Study Toolkit 39 Magazine Experiences and Magazine Usage Drivers by Demographics Conceptualizing and Measuring Magazine Reader Experiences Qualitative Media Measures II: Magazine Experiences Qualitative Effects of Magazines on Advertising Effectiveness Qualitative Effects of Media on Advertising Effectiveness |
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