The Local TV News Experience

Local television news has seen competition for audiences increase as mass audience fragments and Internet usage explodes. How can television stations produce quality local news that draws and engages audiences in this ever-shifting landscape?

The Local TV News Experience surveyed close to 1,400 people in the Chicago metropolitan area to gain an understanding of their emotional connection and engagement with local TV news. Read our survey's findings and its recommendations on how to attract, keep and build audiences in local broadcast markets.

Download a PDF version of this report here.

The Local TV News Experience study was released in July 2007 at a special 1-day conference at Northwestern University. Visit our Local TV News Experience Web pages to learn more about this report, download the presentations made at the conference, and review its press coverage.