Local television news has seen competition for audiences increase as mass audience fragments and Internet usage explodes. How can television stations produce quality local news that draws and engages audiences in this ever-shifting landscape?
The Local TV News Experience surveyed close to 1,400 people in the Chicago metropolitan area to gain an understanding of their emotional connection and engagement with local TV news. Read our survey's findings and its recommendations on how to attract, keep and build audiences in local broadcast markets.
The Local TV News Experience study was released in July 2007 at a special 1-day conference at Northwestern University. Visit our Local TV News Experience Web pages to learn more about this report, download the presentations made at the conference, and review its press coverage.
Tomorrow's media organizations are being built today. Will you be left behind?
The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.
Media Executive Leadership Program
July 19 to 30, 2010
MMC on the move
Where our associates are presenting in coming weeks
March 16
The World Association of Newspapers' USA Study Tour will be here for a "Day at Northwestern." The Media Management Center will teach international newspaper executives about innovation approaches.
Hold these dates
July 19-30 Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.
September 27-29 McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.
September 29-October 1 McCormick Fellows Fall Forum, James Allen Center, Northwestern University.
Contact Mike Smith for more about MMC engagements.
