Media Management Center
 Readership Institute      MediaInfoCenter      McCormick Fellows      Kellogg Media Management Major
    Home             About Us             Research & Reports             Seminars             News             Faculty & Staff             Contact Us             Search

Media Management Library Media Management Library

The Center brings together four of its most popular publications in one essential management tool: the Media Management Library. Together these books offer a thoughtful and practical guide to some of the best in media management thinking.

The Media Management Library contains:

Values. Culture. Content. by Michael P. Smith is the first and most fundamental book in the management library. It looks at the three keys of strategic newspapers with examples of how visionary organizations achieve excellence.

In Their Prime by Sharon L. Peters, a journalist and a specialist in organizational development, provides valuable information about the attitudes of top-performing reporters in their 40s and 50s. These findings help managers understand and inspire senior reporters in their own newsrooms.

Inside Newsroom Teams by Gary Graham and Tracy Thompson offers insight on the structural switch to teams with both theory and practical advice. Professor Thompson explores team dynamics and offers her prescription for effective implementation while Graham tells the story of one newsroom's organizational transformation.

The Changing Reader takes an outside-in look at the future. Co-authors Michael P. Smith and Hazel Reinhardt, with assistance from students and faculty of the Medill School of Journalism, view the future through demographic, societal, political and technological trends with an eye to creating better journalism.

To download PDF versions of these reports, click on the individual links below.
Values. Culture. Content.
In Their Prime
Inside Newsroom Teams
The Changing Reader

You can also order hard copies of this publication. You only pay the cost of shipping.
Please contact Kevin Ward, kevin-ward@northwestern.edu, 847-467-7690.
Research & Reports Page 		 
Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program

July 19 to 30, 2010


MMC on the move

Where our associates are presenting in coming weeks

February 26
Michael P. Smith will present "The Six Competencies for Future Journalists" at the Schieffer School of Journalism at Texas Christian University in Ft. Worth, Texas.

March 16
The World Association of Newspapers' USA Study Tour will be here for a "Day at Northwestern." The Media Management Center will teach international newspaper executives about innovation approaches.


Hold these dates

July 19-30
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.

September 27-29
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

September 29-October 1
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.


Contact Mike Smith for more about MMC engagements.

 
©2010 Media Management Center • 304 Fisk Hall • Northwestern University • 1845 Sheridan Road • Evanston, IL 60208-2110 
phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org