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Media Management LibraryThe Center brings together four of its most popular publications in one essential management tool: the Media Management Library. Together these books offer a thoughtful and practical guide to some of the best in media management thinking. The Media Management Library contains: Values. Culture. Content. by Michael P. Smith is the first and most fundamental book in the management library. It looks at the three keys of strategic newspapers with examples of how visionary organizations achieve excellence. In Their Prime by Sharon L. Peters, a journalist and a specialist in organizational development, provides valuable information about the attitudes of top-performing reporters in their 40s and 50s. These findings help managers understand and inspire senior reporters in their own newsrooms. Inside Newsroom Teams by Gary Graham and Tracy Thompson offers insight on the structural switch to teams with both theory and practical advice. Professor Thompson explores team dynamics and offers her prescription for effective implementation while Graham tells the story of one newsroom's organizational transformation. The Changing Reader takes an outside-in look at the future. Co-authors Michael P. Smith and Hazel Reinhardt, with assistance from students and faculty of the Medill School of Journalism, view the future through demographic, societal, political and technological trends with an eye to creating better journalism. To download PDF versions of these reports, click on the individual links below. Values. Culture. Content. In Their Prime Inside Newsroom Teams The Changing Reader |
Research & Reports Page |
Upcoming events
July 16-27, 2012 Media Executive Leadership Program Northwestern University Details here. |
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©2011 Media Management Center • 304 Fisk Hall • Northwestern
University • 1845 Sheridan
Road • Evanston, IL 60208-2110 phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org |