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Gestión para la excelencia Gestión para la excelencia

El Media Management Center ha desarrollado dos herramientas para ayudar a fijar y medir normas de excelencia. La primera es el “Inventario de excelencia editorial”, el cual estudia 14 características universales de la calidad editorial y describe lo que es bajo, mediano y alto rendimiento en cada una de ellas. La segunda es el “Inventario de credibilidad”, una herramienta de autoevaluación, cuya utilidad es mayor cuando la preparan tanto los lectores como los empleados de la sala de redacción y se comparan las percepciones de ambos. Esta es una guía de recursos, no solamente para ser leída sino que también utilizada.

Gestión para la excelencia

Inventario de excelencia editorial
Research & Reports Page 		 
Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program

July 19 to 30, 2010


MMC on the move

Where our associates are presenting in coming weeks

February 26
Michael P. Smith will present "The Six Competencies for Future Journalists" at the Schieffer School of Journalism at Texas Christian University in Ft. Worth, Texas.

March 16
The World Association of Newspapers' USA Study Tour will be here for a "Day at Northwestern." The Media Management Center will teach international newspaper executives about innovation approaches.


Hold these dates

July 19-30
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.

September 27-29
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

September 29-October 1
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.


Contact Mike Smith for more about MMC engagements.

 
©2010 Media Management Center • 304 Fisk Hall • Northwestern University • 1845 Sheridan Road • Evanston, IL 60208-2110 
phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org