Medill
Media Management Center

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Customer Satisfaction Across Organizational Units

This report examines customer satisfaction models for assessing the relationship of overall satisfaction with a product or service and satisfaction with specific aspects of the product or service for organizations having multiple units or subunits. It uses the newspaper and healthcare industries to illustrate its approach.

Download a PDF version of this report here.




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Upcoming events

July 16-27, 2012
Media Executive Leadership Program
Northwestern University
Details here.

 
©2011 Media Management Center • 304 Fisk Hall • Northwestern University • 1845 Sheridan Road • Evanston, IL 60208-2110 
phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org