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B2B Survey on Digital Skills and StrategiesBusiness-to-business editors say they are not getting enough digital training, according to this joint study by the American Society of Business Publication Editors, the Medill School at Northwesterrn University, and the Media Management Center. 273 B2B editors weres surveyed in November 2009 on their publications' digital skills, training and strategies. Among various strategies, improving digital content and training was ranked highest as "very necessary", followed by researching readers and advertisers. Two-thirds of the respondents found that their publications' current training was very or somewhat inadequate for an array of digital skills, making training satisfaction the lowest-ranked of a dozen leadership initiatives taken by their publishers. But according to the editors, their publishers didn't do well on any of these twelve leadership activities - all had an average rating of less than "good." Download a PDF version of this report here. Commentary and press coverage Final report on B2B survey released: Editors want digital training MMC News ASBPE Publishes b2b Digital Skills Report minonline "I Don't Know What You Mean by Social Media" Folio Final report on digital skills, training, and strategies research released ASBPE News ASBPE, Medill release preliminary results of Survey on Digital Skills and Strategies ASBPE News B2B Editors Survey Shows Gaps in Training, Skills, Leadership MMC News |
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