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Online Ad Networks Online Ad Networks
Disruption - and Opportunity - for Media Businesses

Advertising networks are increasingly defining the future of the online content business. Once just a tool for filling unsold banner ad inventory at low prices, networks have grown in size, variety, complexity - and, for publishers, importance. Networks are selling and delivering a growing share of Internet advertising - generating real revenue for content sites, but also threatening to drive down ad prices. Overseeing ad network relationships has become a critical competency for publishers.

This report from the Media Management Center is full of facts, analysis and forward-looking insights for leaders of companies that produce content for digital platforms and want to maximize their online revenue.

Download a PDF version of this report here.


Search a database of 150 studies, research reports and stories about online ad networks that were used in research for this ad networks package.





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Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program

July 19 to 30, 2010


Hold these dates

July 19-30
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.

September 27-29
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

September 28-October 1
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.


Contact Mike Smith for more about MMC engagements.

 
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