Medill
Media Management Center

    Home             About Us             Executive Education             Research             News             Contact Us             Search     


50 Great Ideas 50 Great Ideas

By Ricardo Trotti and Michael P. Smith

As information becomes more plentiful and new technologies emerge, newspapers are continually challenged to come up with new ideas and new approaches to remain relevant and useful to readers. Newspapers are creating new products and devising new services in an effort to engage readers more meaningfully.

50 Great Ideas is a collection of mini-cases from newspapers in the Americas. These are success stories on the innovative and sometimes risky ways newspapers are launching new strategies and telling stories in fun and interesting ways.

Download a PDF version of this report here.


Research & Reports Page
  MELP



Upcoming events

July 16-27, 2012
Media Executive Leadership Program
Northwestern University
Details here.

 
©2011 Media Management Center • 304 Fisk Hall • Northwestern University • 1845 Sheridan Road • Evanston, IL 60208-2110 
phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org