Media Management Center: 50 Great Ideas

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50 Great Ideas

By Ricardo Trotti and Michael P. Smith

As information becomes more plentiful and new technologies emerge, newspapers are continually challenged to come up with new ideas and new approaches to remain relevant and useful to readers. Newspapers are creating new products and devising new services in an effort to engage readers more meaningfully.

50 Great Ideas is a collection of mini-cases from newspapers in the Americas. These are success stories on the innovative and sometimes risky ways newspapers are launching new strategies and telling stories in fun and interesting ways.

Download a PDF version of this report here.

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Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program

July 19 to 30, 2010

MMC on the move

March 16
The World Association of Newspapers' USA Study Tour will be here for a "Day at Northwestern." The Media Management Center will teach international newspaper executives about innovation approaches.

Hold these dates

July 19-30
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.

September 27-29
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

September 29-October 1
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.

Contact Mike Smith for more about MMC engagements.

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