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Research & Reports


The Behavioral Score Approach to Dependent Variables

Caught in the Middle

The Changing Reader

Circulación Vanguardia Liberal

The Color of Leadership

Conceptualizing and Measuring Magazine Reader Experiences

Customer Satisfaction Across Organizational Units

The Daily Diet of News: Variation in Newspaper Content

The Demographics of Newspaper Readership

Detailed Results of the User Engagement Study

Diversity and the Next Generation

El cerebro de la sala de redacción

Enhancing Readers' Experiences

En sus propias palabras: Como ganar nuevos lectores

Estimating the Effect of News Media Consumption on Political Participation

Ethics and Standards in Newsrooms Today

Feedback

50 Great Ideas

50 ideas excelentes

From 'Too Much' to 'Just Right'

Future Voice

GenX in the Newsroom

Gestión para la excelencia

Highlights from the Magazine Reader Experience Study

Highlights from the Magazine Reader Experience Study Toolkit

How to Become "Easy to Use" Online

If It Catches My Eye

Inside Newsroom Teams

Instrucción sobre las funciones del periódico

In Their Prime

Jones Magazine

Liderazgo para un desempeño excelente: Metas, estrategias y medición de resultados

Link TV

The Local TV News Experience

Managing for Excellence

Managing Newsroom Employees

Managing Newsroom Employees: II

Measuring Newspaper Readership: A Qualitative Variable Approach

Media Management Library

The Newsroom Brain

The Newsroom Brain: New Scenarios

Online Ad Networks: Disruption - and Opportunity - for Media Businesses

The Price of Owning the Market

Publicidad Vanguardia Liberal

Qualitative Effects of Magazines on Advertising Effectiveness

Qualitative Effects of Media on Advertising Effectiveness

Qualitative Effects of Newspapers on Advertising Effectiveness

Qualitative Media Measures: Newspaper Experiences

Qualitative Media Measures II: Magazine Experiences

Radio One

Revista Capital

Riding the Wave

Running While the Earth Shakes

Rx for New Product Success

Six Competencies of the Next Generation News Organization

Teens Know What They Want from Online News: Do You?

TheStreet.com

The User Engagement Study

User Engagement Study Presentation

Valores, cultura y contenido

Values. Culture. Content.

What It Takes to be a Web Favorite

Women.com

Women.com in Spanish

Women in Media 2006

Women in Newspapers

Women in Newspapers 2002

Women in Newspapers 2003



 
Coming Soon

Executive Program Focuses on Integration and Innovation

The many changes in the media are forcing media companies to push for efficiencies and innovation at the same time.

To meet that need, MMC has created an intense, innovation-focused two-week program called the Media Executive Leadership Program. It will be offered July 20-31 at the James Allen Center on the Northwestern campus.

In the middle of a devastating media recession where many newspapers and television stations are thinking only of survival, it is easy to overlook the fact that tomorrow's media organizations are being built today.

We already know some media companies will not survive. Others will so damage their brands that their future viability will be in question. Those that do survive will face a changed world, filled with great pitfalls, but also great opportunity.

In this unprecedented environment, media organizations must make one of two choices. The first is to do nothing - business as usual. Organizations that make this choice allow events and competitors to shape their destiny. Staying the same means giving up the opportunity to lead. What will be the result? Only time will tell.

The second choice is to apply proven strategic thinking and innovative ideas to traditional media brands. This approach involves moving beyond current cultural, platform and sales limitations. This second approach requires highly skilled change agents willing to use fresh thinking and the latest ideas to advance organizations into an important new world. If done right, the result will be a dynamic, forward thinking organization with the potential for incredible profits.

For almost two decades Northwestern University's Media Management Center has taken a leadership role in creating the future of media. With the resources of both the Kellogg School of Management and Medill, the Center occupies a unique role in international media development. Part research organization, part think tank, part educator, the Media Management Center is the clear leader in future media thinking.

We know the public's demand for news and information continues to grow. Some media organizations will take great advantage of this growth. They will build great brands that also result in great profits. If you are a change agent, willing to look at the world in a fresh way, then the Media Executive Leadership Program is for you.

Please download and return this application by July 6. Cost is $11,400, which covers tuition, materials, food, lodging and activity expenses - everything but transportation to Evanston.

 
©2009 Media Management Center • 301 Fisk Hall • Northwestern University • 1845 Sheridan Road • Evanston, IL 60208-2110 
phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org