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By Jason Ukman

Despite rapid growth, Women.com, like many online start-ups, faced a frightening bottom line. It needed to dramatically boost its revenue or find money from wary capital markets. One problem was that female users were still reluctant to buy online. The site also was criticized for targeting an overly broad market. Meanwhile, among the competition, upstart Oxygen.com was coming on strong.

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Women.com English Version (PDF - 88KB)