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By Mary Arnold, Ph.D. and Mary Nesbitt

In today's world of news-on-demand, traditional media can't afford to stay tied to paper and ink. Hand-held devices and other new media will eat them for lunch if they don't adapt.

Leading change through innovation is a major focus of “Women in Media 2006: Finding the Leader in You,” a new report by the Media Management Center at Northwestern University and the McCormick Tribune Foundation. The report is based on a conference these organizations co-sponsored with the Kellogg School of Management in November 2005.

The good news for women is they have an advantage in this new climate with management style that tends to be more inclusive – and therefore not as entrenched in “the way things have always been done.” The book shares insights on the ways women are expanding leadership roles to break new ground in the industry. It also suggests that women must step out of their comfort zone if their business is to thrive.

The report contains:

•  Tips on leading cultural change, which requires leaders themselves to be open to change.

•  The latest tally of women in newspaper management, showing slow progress in the past three years.

•  How to's for women on negotiating on their own behalf – for promotions, salaries and the resources needed to do a job.

This report is the the fourth in a series on women in management. These reports are available for download on this site.

To download this report, click the link below. You must have Adobe Acrobat Reader installed on your computer to view the PDF version of the report. You can download a free version of Reader at the Adobe Web site.

Women in Media 2006 (PDF - 703KB)