The Media Management Center partnered with the Online Publishers Association to study how users feel about, react to, and interact with a variety of types of Web sites. Here is a recommended way to tackle the mountain of information about the 22 identified Web site experiences.

Start with The User Engagement Study. It is an overview of the experience and usage findings, the way the study was conducted, and a set of next steps for implementation.

This PowerPoint presentation is a visual walk-through of how the study was done, what it says, and how online producers can work with the information.

Detailed Results of the User Engagement Study provides depth of information on each of the 22 experiences. Based on the previous reports, pick the experiences that most interest you or are most actionable for your site, and turn to the relevant pages for additional data on relative opportunity, demographics, psychographics, and more.

Additional research

If It Catches My Eye
This study examines teenagers' attitude toward online news and what drives their Web news consumption.

The Readership Institute
The Impact, New Readers, and Experience Newspaper studies.

Magazine Reader Experience Study Results