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The Newspaper Change Seminar

The Newspaper Change Seminar will energize and inform newspaper executives working to sustain their organization's core product while simultaneously infusing new products and ventures. This seminar will empower change agents with holistic frameworks and important tools necessary for making organizational changes that will achieve sustainable success.

With sessions on building an R&D sales force, making money in a networked world and international newspaper innovation, Newspaper Change participants will leave this program with new perspectives on how to transform their news organization. Participants will also have the opportunity to network with executives from other forward-thinking companies, in an environment focused on driving success.


Seminar curriculum
The curriculum for the program emphasizes driving new revenue and new audiences across platforms.

Newspaper Change participants will gain a deeper understanding of key issues facing newspaper executives in the modern newspaper organization, such as:
  • Social networks and building online communities of interest
  • The changing roles of advertising and marketing in the digital age
  • Instilling an R&D mindset in your sales force
  • Building a diversified revenue portfolio
  • Fast decision-making
  • Workforce culture change to engage veterans and newcomers alike in a future focus
  • Tactics to overcome resistance to change
Seminar participants will receive guidance on key leadership issues, such as:
  • How can my newspaper make money in a networked world?
  • What do people want from media and how do expectations vary by platform?
  • How are traditional sales force compensation models changing?
  • What kinds of employees will we need and how can we get the best from them?
  • How do I lead an organization with multiple missions?
The Newspaper Change Seminar curriculum will highlight examples of newspaper innovation and consumer engagement from around the globe. Experts from the Media Management Center will offer participants tips for ensuring that your organization's change initiative unleashes every individual's full potential.

The Media Management Center's original, news industry research is the foundation for every segment of this program. Participants will be immersed in the Media Management Center's latest, original research and discuss ideas presented in recently published reports.

The Newspaper Change Seminar curriculum encourages both individual and group learning that is reinforced through fresh case studies and interactive exercises. Participants will have plenty of opportunity to internalize new knowledge and customize ideas for use back at their respective organizations.


Who should attend
The Newspaper Change Seminar will be extremely valuable to editors, advertising managers, audience development directors, newspaper online managers and other executives at the department level and above. While many of the sessions will center on revenue generation, the overarching goal will be growing audiences. The program will be beneficial to change agents from any newspaper department. Ideally, organizations will send participants in pairs or teams, such as a editor-advertising manager or editor-online manager. Such a shared experience is most likely to enable key leaders to put new thinking to work quickly upon returning to work.


For more information about this seminar, contact:
Mike Smith, 847.467.2065, m-smith3@northwestern.edu

For more information:
Mike Smith
Executive Director
847.467.2065
m-smith3@northwestern.edu

  
Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program

July 19 to 30, 2010


MMC on the move

Where our associates are presenting in coming weeks

February 26
Michael P. Smith will present "The Six Competencies for Future Journalists" at the Schieffer School of Journalism at Texas Christian University in Ft. Worth, Texas.

March 16
The World Association of Newspapers' USA Study Tour will be here for a "Day at Northwestern." The Media Management Center will teach international newspaper executives about innovation approaches.


Hold these dates

July 19-30
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.

September 27-29
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

September 29-October 1
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.


Contact Mike Smith for more about MMC engagements.

 
©2010 Media Management Center • 304 Fisk Hall • Northwestern University • 1845 Sheridan Road • Evanston, IL 60208-2110 
phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org