|
|
| Home About Us Executive Education Research News Contact Us Search |
|
Media Executive Leadership Program A customized curriculum for media leaders, today and in the future The Media Executive Leadership Program (MELP) is a two-week intensive study that focuses on three curriculum pillars: Content Medill Northwestern University is a world-renowned pioneer in content development and content asset management across multiple media platforms. The MELP program will draw from Medill faculty and curriculum to instruct and inspire media leaders to develop and curate a cross-platform content asset management strategy that will engage audiences and ultimately lead to sustainable success. Audiences Medill scholars uniquely understand media audiences as more than transactional currency. The MELP program will draw upon leading audience research and scholarship related to both media engagement and customer value that is coming from Medill's journalism and integrated marketing communications programs. This unique view of media audiences will give MELP attendees a marketplace advantage and understanding for creating audience loyalty and value. Strategy MELP attendees will refine their strategic leadership, management and innovation skills by learning from faculty from the world-class Kellogg School of Management. Unlike other "Executive MBA" programs, the MELP program tailors strategy and innovation curriculum to the specific situations and challenges that face media companies today, and into the future. Sample topics:
A sample day:
Who should apply? This program addresses all forms of media and is designed to appeal to participants from various functions: editorial, business, technology and sales. Participants come from a variety of backgrounds, platforms and companies from around the world, making the in-class experience extremely rich and diverse. Applicants must be either current leaders or have been identified as future leaders in their organizations with no less than 5 years of industry experience. Location, Fees, and Application The 2012 session of the Media Executive Leadership Program will cover 12 days, from July 16 to 27, including the weekend. The program will be held at the James Allen Center on the Northwestern University campus in Evanston, Illinois. Evanston is directly north of Chicago. Participants will stay at either the Allen Center or a nearby hotel in downtown Evanston. The cost of the program is $11,400. This includes tuition, materials, lodging and most meals. Discounts may apply for member organizations or companies that wish to send more than 3 employees. All applications must be received by March 1, 2012. Click here to download an application to the Media Executive Leadership Program. For more information about this seminar, contact: Judy Ungar Franks, Senior Director of Executive Education 847.467.2065, judy-franks@northwestern.edu |
July 16 to 27, 2012 Northwestern University Evanston, Illinois, USA For more information: Judy Ungar Franks Senior Director of Executive Education 847.467.2065 judy-franks@northwestern.edu Application form Brochure Seminar FAQs Accommodations Directions |
Upcoming events
July 16-27, 2012 Media Executive Leadership Program Northwestern University Details here. |
|
©2011 Media Management Center • 304 Fisk Hall • Northwestern
University • 1845 Sheridan
Road • Evanston, IL 60208-2110 phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org |