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Kellogg Media Management Major (MEDM)

The dramatic shifts in media require constant refreshing and renewal of curriculum. As the major enters its 10th year at Kellogg, students now have more flexibility and a greater number of courses to choose from, not only from among Kellogg but also from other schools within the university.

Students can now choose concentrations in particular aspects of the media. A new focus of the curriculum is to give students experience in solving media problems. Therefore, an independent study and an experiential project class are recommended for majors. Concentrations include:
  • General media management
  • Entertainment management and marketing
  • Media marketing
  • News/publishing
  • Digital media management
The Media Management Major is for Kellogg MBA students who:
  • Have a background in media and wish to anchor their Kellogg School education with new insights about managing media organizations.
  • Lack a media background but seek a foundation of understanding in order to pursue work in the media.
  • Want to prepare for leadership roles in media-related consulting, finance, marketing or vendor companies.
  • Seek to understand "the media/information age," but are not planning media careers.
The program is chaired by Michael P. Smith, executive director of the Media Management Center.



Possible concentrations in Media Management major

Three classes are required for the major. A fourth class is optional. All MEDM majors must take MEDM 432.

General media management
MEDM 432: Understanding Media and Content (Required)
MEDM 431: Media and Integrated Marketing
MEDM 914: Media Management Strategy Project

Entertainment marketing
MEDM 432: Understanding Media and Content (Required)
MEDM 431: Media and Integrated Marketing
IMC 498: Entertainment Marketing
MEDM 499: Media Independent Study

Media marketing
MEDM 432: Understanding Media and Content (Required)
MEDM 431: Media and Integrated Marketing
MKTG 913: Internet Marketing
MKTG 953: Information and Technology Based Marketing
MEDM 914: Media Management Strategy Project

News/publishing
MEDM 432: Understanding Media and Content (Required)
MEDM 914: Media Management Strategy Project
MEDM 499: Media Independent Study
JOUR 435: The Digital Innovation Project
JOUR 437: The Media Community Innovation Project
JOUR 434: The Magazine Publishing Project

Digital media management
MEDM 432: Understanding Media and Content (Required)
MKTG 468: Technology Marketing
MGMT 463: Management of Technology
JOUR 435: The Digital Innovation Project
JOUR 437: The Media Community Innovation Project
JOUR 434: The Magazine Publishing Project


Kellogg MEDM links

Media Management Major

Faculty

Requirements

Course Catalog

Scholarships and Awards

Kellogg School of Management


For more information:
Mike Smith
Executive Director
847.467.2065
m-smith3@northwestern.edu

  
Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program

July 19 to 30, 2010


MMC on the move

Where our associates are presenting in coming weeks

February 26
Michael P. Smith will present "The Six Competencies for Future Journalists" at the Schieffer School of Journalism at Texas Christian University in Ft. Worth, Texas.

March 16
The World Association of Newspapers' USA Study Tour will be here for a "Day at Northwestern." The Media Management Center will teach international newspaper executives about innovation approaches.


Hold these dates

July 19-30
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.

September 27-29
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

September 29-October 1
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.


Contact Mike Smith for more about MMC engagements.

 
©2010 Media Management Center • 304 Fisk Hall • Northwestern University • 1845 Sheridan Road • Evanston, IL 60208-2110 
phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org