Hank Price is President and General Manager of WXII-TV, the Hearst-Argyle owned NBC affiliate in Winston-Salem, NC. He is also senior fellow in broadcast news strategy at Northwestern University's Media Management Center, where he teaches in both the domestic and international executive training programs. The Media Management Center is associated with the Kellogg Management School and the Medill School of Journalism.

Prior to joining WXII in September 2000, Price spent four years as Vice-President and General Manager of WBBM-TV, the CBS owned television station in Chicago. During that time he was profiled as "Fifth Estater" by Broadcasting and Cable Magazine.

Prior to WBBM, Price spent twelve years with the Gannett Company in a variety of positions including President and General Manager of KARE 11 in Minneapolis, President and General Manager of WFMY-TV in Greensboro, NC and Vice-President for Programming, Marketing and Research at WUSA-TV in Washington, DC.

During his time with Gannett, Price designed the company's strategy for metered markets, was part of a team that formulated television uses for USA Today and oversaw the production of several local programs. In 1995, KARE 11 became Gannett's most profitable television station and Price was given the Division's Excellence in Management Award.

Before Gannett, Price was a consultant with Frank N. Magid Associates, specializing in marketing strategies for television and radio stations across the United States. He also worked with a number of non-broadcast accounts including banking and education. In 1981, he wrote an article on news promotion published by Broadcasting Magazine.

Prior to Magid, Price worked for affiliates of all three networks in a variety of jobs including promotion, news, programming, and production. During this time he wrote and produced several award-winning commercials for Estee Lauder International and received promotion industry awards for his work at WPTV in West Palm Beach.

Price began his career in the sales service department of WJTV in Jackson, Mississippi.

A native of Gulfport, Mississippi, Price is a 1972 graduate of the University of Southern Mississippi with a BS degree in radio-television and journalism. He worked his way through college with jobs in small radio stations. Among other activities, he was general manager of WMSU, the college radio station, and chapter president of Alpha Phi Omega, a national service fraternity. While president of A Phi O, his chapter received the prestigious Frank Cain award for community service.

Price and his wife, Maria, have two grown sons, Pepper and Harper. Over the years, both Price and his wife have served on the boards of numerous community organizations in North Carolina, Minneapolis-St. Paul and Chicago.

In addition to his other duties, Price is currently serving as a member of the product development team for NBC Weather Plus and Vice-Chair for Local Coordination for the Federal Communication Commission's Media Security and Reliability Council.