Limor Peer
Research Director,
Media Management Center


Limor Peer is research director at Northwestern University's Media Management Center and Readership Institute, working primarily on audience and content research. Peer oversees research design, implementation, data analysis and reporting. She has prepared numerous reports on newspaper's content, consumer experiences with various media, news organizations' reader orientation, and related issues.

Peer is also associate professor at the Medill School and has a joint appointment in the Department of Communication Studies at Northwestern University. In these roles, she has been teaching courses about communication theory, public opinion, media and society, news and numbers, and the future of the media. Her academic research interests include public opinion theory and methodology and macro-level media effects in the context of democratic theory. Peer has published several academic articles and book chapters, and presented original research in academic conferences.

Prior to joining the Media Management Center in 2001, Peer was project director and principal investigator for a grant by the Ford Foundation to study religion in the media. The two-year research project, conducted at the Garrett-Medill Center for Religion and the Media, involved a large-scale content analysis and several case studies.

Peer received her Ph.D. and M.A. in Communication Studies from Northwestern University and B.A in Political Science from Tel-Aviv University.