Edward C. Malthouse is an associate professor of Integrated Marketing Communications at the Medill School of Journalism. He is an expert in data mining, market research, and media marketing. His primary research is in the areas of media and database marketing. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions. The primary application areas of his models include market segmentation, targeting and direct marketing.

Ed is an excellent teacher and has been an invited visiting professor at Aoyama Gakuin University, Wuhan University, Munster University, and Università della Svizzera italiana. He has also served as a consultant for leading companies including the Advanta, Discover, Sachs Group, Marketing Solutions, Bell Laboratories, and Digital Equipment Corporation.

Ed received his Ph.D. in statistics from Northwestern University, an M.Sc. in operational research from Southampton University, and a B.A. in mathematics from Augustana College.