Bobby Calder is the Charles H. Kellstadt Distinguished Professor of Marketing and professor of psychology at the Kellogg School of Management, Northwestern University. He is also a professor of journalism in the Medill School of Journalism.

His work is primarily in the areas of marketing strategy, media, marketing research, and the psychology of consumer behavior. Previously, he has taught at the Wharton School, University of Pennsylvania, and the University of Illinois and has been a consultant for Booz Allen and Hamilton.

He is a graduate of the University of North Carolina at Chapel Hill. Presently he also serves as director of research for the Media Management Center at Northwestern University and is co-director of the media MBA program at Kellogg.

He has been a consultant to many companies (including Aetna, Baxter, Bristol-Myers Squibb, Cemex, Coca-Cola, General Electric, General Motors, Hearst, McDonald's, Motorola, and Prudential) and to government and not-for-profit organizations (such as the Census Bureau, the Environmental Protection Agency, the United Way, and the U.S. Army).