What are the Media Management Center's executive education programs like?
MMC's executive education programs are
among the most intensive, rigorous and rewarding
programs available. Curricula emphasize management
topics most relevant to media executives with
a contemporary business school teaching approach.
On a typical day, classes start at 8:30 a.m. and
continue until 6 p.m. with two breaks and an hour
for lunch. Participants have cocktails at 6 p.m.
followed by dinner at 6:30 p.m. Most nights participants
have group meetings, study sessions or additional
classes after dinner. Homework and readings during
the evenings are the norm. Classes are generally
a mix of lectures, group exercises and discussions.
I come from a small newspaper. Will the Media Management Center's seminars be relevant to me?
MMC program participants come from a variety of different sized markets. The tools participants acquire are useful in any market size because they emphasize strategic management of the company as a whole.
What do I need to bring?
Participants should bring samples of their company's
work (newspapers, magazines, programming clips,
as appropriate). Other materials including paper
for notes, binders, bags, pencils and almost anything
else seminar participants might need, will be
provided by MMC. Participants can bring
laptops to class to take notes, (electrical outlets
are readily available), although they are not
required for coursework.
What's the dress code during the seminars?
MMC programs encourage a relaxed, informal atmosphere and participants are encouraged to dress accordingly. Ties are prohibited and most participants stick to business casual or simply casual attire.
Where do I stay while I'm at a Media Management Center program? Do I have to make my own hotel reservation?
MMC program participants generally stay
at either the James L. Allen Center, the Kellogg School of Management's executive education center on the Northwestern University campus, or at the Hilton Garden Inn or the Hotel Orrington,
both located in downtown Evanston. Both hotels are within close walking
distance of the Northwestern campus, shops, restaurants,
and Lake Michigan. Classes are usually held at the Allen Center. We run shuttle buses to the Allen Center if you are staying in either of the hotels. MMC handles all reservations
and billing for either the Allen Center or the hotels. The seminar fee includes
all lodging costs.
How much free time do we have during the seminars?
Recreation time is provided as the schedule permits. Additionally, there may be weekly planned activities such as attending the theatre, baseball games, etc.
Will I be able to check e-mail in my room?
Rooms at the Allen Center, the Hilton Garden Inn, and
the Hotel Orrington are equipped with data ports
for laptop computers and voice mail. Faxes may
be received at the front desk.
What's the phone number and address where I can be reached?
Messages, packages or faxes may be sent during
the class day to your hotel or to the James L. Allen Center, 2169
Campus Drive, Evanston, IL, 60208. Phone number:
847.864.9270. Fax number: 847.491.4323.
How can I get the most out of my experience?
Executives get the most out of the program when
they disengage from the day-to-day activities
at their home offices and focus on the seminar.
Seminars are very intense and leave little energy
for managing long-distance. Past participants
also recommend reading the advance materials because
additional reading will be given during the seminar.
Do I have to "live in" during the sessions?
Seminar participants, even those who live in the Chicago area, must stay with their classmates. The intensity of the program makes commuting almost impossible. Commuting also limits time spent with fellow classmates - a major benefit of a Center program. The friendships and professional ties forged often prove to be among the greatest benefits of attending.
May I bring my car?
Although participants can bring their cars, we discourage it. The hotels are within walking
distance of classes; we also run a shuttle for participants who prefer not to walk. Downtown
Evanston's restaurants and shops surround the
hotels, offering all amenities within a few blocks.
Trains into Chicago stop three blocks from the
hotels and cabs are also readily available.
Can guests visit me during the course?
Guests are welcome to visit during the course. Please contact the MMC staff if you need any assistance making arrangements for your visitors.
What if I arrive early?
If you would like to arrive a day or so in advance of one of our programs, please contact us to extend your hotel reservations. We will try to get you our negotiated rate, although you will be responsible for paying for the additional days.
Do they have vegetarian meals?
All lunches and dinners served at the Allen Center offer vegetarian alternatives.
Are exercise facilities available?
The Allen Center, the Hilton Garden Inn, and
the Hotel Orrington all have fitness rooms. In addition, program participants may use the Olympic-sized
pool, 1/8-mile track, tennis, squash and basketball
courts located inside Northwestern University's
Henry Crown Sports Pavilion and Norris Aquatics
Center, which are just a short walk from the Allen
Center.
Media Management Center
301 Fisk Hall
Northwestern University
1845 Sheridan Road
Evanston, IL 60208
phone: 847.491.4900
fax: 847.491.5619
James L. Allen Center
2169 Campus Drive
Evanston, IL 60208
phone: 847.864.9270
fax: 847.491.4323
Hilton Garden Inn
1818 Maple Avenue
Evanston IL 60201
phone: 847.475.6400
fax: 847.475.6460
Hotel Orrington
1710 Orrington Avenue
Evanston, IL 60201
phone: 847-866-8700
fax: 847-866-8724
Tomorrow's media organizations are being built today. Will you be left behind?
The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.
Media Executive Leadership Program
July 18 to 29, 2011
Hold these dates
Sept. 27-29, 2010 McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.
Sept. 28-Oct. 1, 2010 McCormick Fellows Fall Forum, James Allen Center, Northwestern University.
July 18-29, 2011 Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.
Contact Mike Smith for more about MMC engagements.