Tom Collinger
IMC Chair, Associate Dean, Associate Professor
Medill
phone: 847-467-3433 t-collinger@northwestern.edu
Tom Collinger is an Associate Professor and the Sector Head of Direct, E-Commerce & Search Marketing and Associate Dean of Medill. He is a widely recognized expert in the areas of integrated marketing communications, direct, database & e-commerce marketing management, customer loyalty, customer relationship management, & channel integration.
Collinger is also the President of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Advanta, A.G. Edwards, Discover Card, Doubleclick, Benesse Corp./Japan, Nimblefish, Sony, Sony and Walt Disney Attractions.
He is on the editorial advisory board member for the Journal of Consumer Marketing; a former Senior vice president of Leo Burnett Company; and Former Vice President and General Manager of Ogilvy & Mather Direct. He also serves as Chairman of the Board of Directors of The Cancer Wellness Center in Northbrook, Illinois.
Tomorrow's media organizations are being built today. Will you be left behind?
The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.
Media Executive Leadership Program
July 19 to 30, 2010
MMC on the move
Where our associates are presenting in coming weeks
March 16
The World Association of Newspapers' USA Study Tour will be here for a "Day at Northwestern." The Media Management Center will teach international newspaper executives about innovation approaches.
Hold these dates
July 19-30 Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.
September 27-29 McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.
September 29-October 1 McCormick Fellows Fall Forum, James Allen Center, Northwestern University.
Contact Mike Smith for more about MMC engagements.