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Tom CollingerTom Collinger
IMC Chair, Associate Dean, Associate Professor
Medill
phone: 847-467-3433
t-collinger@northwestern.edu


Tom Collinger is an Associate Professor and the Sector Head of Direct, E-Commerce & Search Marketing and Associate Dean of Medill. He is a widely recognized expert in the areas of integrated marketing communications, direct, database & e-commerce marketing management, customer loyalty, customer relationship management, & channel integration.

Collinger is also the President of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Advanta, A.G. Edwards, Discover Card, Doubleclick, Benesse Corp./Japan, Nimblefish, Sony, Sony and Walt Disney Attractions.

He is on the editorial advisory board member for the Journal of Consumer Marketing; a former Senior vice president of Leo Burnett Company; and Former Vice President and General Manager of Ogilvy & Mather Direct. He also serves as Chairman of the Board of Directors of The Cancer Wellness Center in Northbrook, Illinois.

MMC Faculty Focus
Tom Collinger: Listening
to the Customer
 
Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program


July 18 to 29, 2011


Hold these dates

Sept. 27-29, 2010
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

Sept. 28-Oct. 1, 2010
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.

July 18-29, 2011
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.


Contact Mike Smith for more about MMC engagements.



 
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