Media Management Center
 Readership Institute      MediaInfoCenter      McCormick Fellows      Kellogg Media Management Major
    Home             About Us             Research & Reports             Seminars             News             Faculty & Staff             Contact Us             Search

Digital Strategies
Customer-Focused Strategy for Digital Media

What sets you apart?
In a digital landscape where information and news seem like commodities, how can any one product stand out? How can you build a viable business when consumers think information should be free? And how can you build organizations nimble enough to change fast enough? The answer to all three questions lies in becoming customer focused.

This seminar, Digital Strategies: Customer-Focused Strategy for Digital Media, provides fresh insight - grounded in new MMC research - about what online users care about. And it offers concrete ideas for how to translate that insight into winning strategies.


Why attend Digital Strategies?
At this seminar, MMC will unveil groundbreaking new research that identifies:
  • How consumers sift through the sea of options;
  • How successful non-news companies achieve customer focus;
  • How technological trends require news organizations to develop six new competencies if they are to succeed.
Expert faculty will explain how to translate the research into a strategic vision and then will take participants through the essentials of building a customer-focused organization, from metrics to culture change. You'll learn:
  • What matters to consumers online and how to stand out
  • How to create a customer focused strategy
  • How to build a customer-focused organization
  • How to make metrics and measurement drive your efforts
  • How to make customer focus enhance, not diminish, your journalistic mission
  • How to capture the eyes of tomorrow's news consumers
  • How to decide fast, make change happen, and other leadership essentials.

Who will benefit from this program?
This seminar, the latest in MMC's Digital Strategies series, is designed for people who make strategic decisions about digital media for organizations that produce or disseminate news.


Why Media Management Center?
Media Management Center at Northwestern is, quite simply, the world leader in teaching media strategy, having taught thousands of successful media executives on six continents in the past 20 years. MMC's unparalleled expertise is built on:
  • Its own ground-breaking research
  • The deep knowledge and long practical media experience of its own dedicated faculty
  • The world-renowned business expertise of Northwestern University's Kellogg School of Management
  • Cutting-edge journalism, marketing and communications insights from Northwestern's Medill School
  • Its work with top media leaders, thinkers and companies.

For more information about this seminar, contact:
Mike Smith, 847.467.2065, m-smith3@northwestern.edu

For more information:
Mike Smith
Executive Director
847.467.2065
m-smith3@northwestern.edu

  
Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program

July 18 to 29, 2011


Hold these dates

Sept. 27-29, 2010
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

Sept. 28-Oct. 1, 2010
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.

July 18-29, 2011
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.


Contact Mike Smith for more about MMC engagements.

 
©2010 Media Management Center • 304 Fisk Hall • Northwestern University • 1845 Sheridan Road • Evanston, IL 60208-2110 
phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org