Media Management Center: Digital Strategies

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Digital Strategies
Customer-Focused Strategy for Digital Media

What sets you apart?
In a digital landscape where information and news seem like commodities, how can any one product stand out? How can you build a viable business when consumers think information should be free? And how can you build organizations nimble enough to change fast enough? The answer to all three questions lies in becoming customer focused.

This seminar, Digital Strategies: Customer-Focused Strategy for Digital Media, provides fresh insight - grounded in new MMC research - about what online users care about. And it offers concrete ideas for how to translate that insight into winning strategies.

Why attend Digital Strategies?
At this seminar, MMC will unveil groundbreaking new research that identifies:

How consumers sift through the sea of options;
How successful non-news companies achieve customer focus;
How technological trends require news organizations to develop six new competencies if they are to succeed.

Expert faculty will explain how to translate the research into a strategic vision and then will take participants through the essentials of building a customer-focused organization, from metrics to culture change. You'll learn:

What matters to consumers online and how to stand out
How to create a customer focused strategy
How to build a customer-focused organization
How to make metrics and measurement drive your efforts
How to make customer focus enhance, not diminish, your journalistic mission
How to capture the eyes of tomorrow's news consumers
How to decide fast, make change happen, and other leadership essentials.

Who will benefit from this program?
This seminar, the latest in MMC's Digital Strategies series, is designed for people who make strategic decisions about digital media for organizations that produce or disseminate news.

Why Media Management Center?
Media Management Center at Northwestern is, quite simply, the world leader in teaching media strategy, having taught thousands of successful media executives on six continents in the past 20 years. MMC's unparalleled expertise is built on:

Its own ground-breaking research
The deep knowledge and long practical media experience of its own dedicated faculty
The world-renowned business expertise of Northwestern University's Kellogg School of Management
Cutting-edge journalism, marketing and communications insights from Northwestern's Medill School
Its work with top media leaders, thinkers and companies.

For more information about this seminar, contact:
Mike Smith, 847.467.2065, m-smith3@northwestern.edu

Mike Smith
Executive Director
847.467.2065
m-smith3@northwestern.edu

Upcoming events

July 16-27, 2012
Media Executive Leadership Program
Northwestern University
Details here.

©2011 Media Management Center • 304 Fisk Hall • Northwestern University • 1845 Sheridan Road • Evanston, IL 60208-2110
phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org