This seminar is a partnership between Northwestern University’s Media Management Center and American Business Media. During four-and-a-half days of intensive and participatory executive sessions, renowned business, traditional and new media scholars, leading consultants and top-level American Business Media members will share macro solutions and concrete tactics for business-to-business success. In less than a single work week, attendees will gain perspectives on how to weather the current economic storm and gain strategic strength for a changed media environment.

Key Benefits

Participants will gain strategic solutions for achieving:

• vision, revenue growth and prudent budgeting
• innovation without immolation
• clear change management perspectives
• increased sales force productivity
• increased staff efficiency — and increased diversity
• increased customer profit potential
• new ways to think about readers
• quality yet cost-efficient editorial
• synergy across media platforms
• balance in a post-M&A world
• brand asset maximization
• alignment with CEO strategies

The ABM Kellogg/Medill Advanced Management Forum will present an overview and assessment of the present state of business-to-business media and look at new ways to shape the future of our industry.

 

			March 28 - April 2, 2004 Northwestern University Evanston, Ill. American Business Media Find out more about this seminar from the ABM Web site Or call Jean St. George at ABM, 212-661-6360 Request Information Request information from the Center about this seminar