Developed and presented in partnership with the National Association of Broadcasters, this six-day seminar provides a new literacy in modern management and gives a broader perspective on the television business.

Participants gather the tools and vision needed to more effectively implement the goals of their stations. Like other programs at the Center, this seminar also brings cutting-edge ideas from other sectors and media that can enhance television and help its executives succeed in their highly competitive marketplace.

The curriculum examines the changing business landscape, looking at the impact of the digital age of television and exploring business strategies for changing technology. The program centers on a curriculum of management tools: strategic marketing, accounting, finance, negotiation techniques, strategic alliances and performance management.

Faculty members are drawn from the Center's core staff, as well as professors from the Medill School of Journalism and the Kellogg School of Management.

 

			July 24 - 29, 2005 Northwestern University Evanston, Ill. National Association of Broadcasters Find out more about this seminar from the NAB Web site Or call Tracy Guerra at NAB, 202-429-5368 Request Information Request information from the Center about this seminar