The Advanced Executive program is a four-week MBA-like education for senior leaders across all of the media. Many companies make it their development program for senior executives, new leaders to the company, or rising stars.

The curriculum is patterned after the executive education programs at the leading business schools in Europe and North America. However, it is distinctly different from those top-notch programs because it is crafted specifically for media leaders.

The AEP experience grows from a curriculum and an environment that works on a variety of levels:

• Participants are exposed to the latest thinking of a faculty that comes from top-tier business schools like Northwestern's Kellogg and the Harvard Business School who teach in the MBA and executive programs at those schools
  
• The Media Management Center works with these faculty to immerse them in the world of media and engage them in finding new ideas for media managers to pursue
  
• Outside experts are engaged to address practical solutions and best-practice approaches to media problems
  
• The schedule is arranged so that after the first two weeks of the program, participants can take ideas back to their organizations, test them in the real world and then report back to their peers and the faculty when they return for the second two weeks
  
• The Center works very hard at assembling the right mix of participants from a variety of backgrounds, media and experiences so that participants learn from each other

While our roots are in newspapers and our home is near Chicago, Advanced Executive Program participants come from a variety of media industries and several countries. The most recent class had representatives from newspapers, broadcast television, trade organizations, digital media and specialty and trade press. It represented seven countries and a variety of ethnicities.

There is nothing typical about the Advanced Executive Program experience, but most classes represent a variety of management and functional levels — from corporate executives and CEOs to publishers and general managers to functional heads from areas like editorial, sales, marketing, production, circulation, and finance. Many days find lectures in the morning, workshops in the afternoon and group study at night. This approach exposes participants to a curriculum approach of theory, practice, application and group exploration.

At the core of this experience is a curriculum focused on media strategy, marketing, journalism values and content, transformational leadership, executive decisionmaking, and interpersonal skills. Strategy, values and change leadership permeate each class. Participants live diversity because of the makeup of the class.

At the end of the fourth week, participants find themselves re-energized to help their companies transform — to re-shape them, re-define them and to re-invigorate them.

 

			February 28 - March 11 and April 25 - May 6, 2005 Northwestern University Evanston, Ill. Cost: $19,800 Application Deadline January 30, 2005 Request Information Find out more about this seminar Download an application Download a PDF version of the application