Jason
Ukman
Despite rapid growth, Women.com, like many online
start-ups, faced a frightening bottom line. It needed to dramatically
boost its revenue or find money from wary capital markets. One problem
was that female users were still reluctant to buy online. The site
also was criticized for targeting an overly broad market. Meanwhile,
among the competition, upstart Oxygen.com was coming on strong.
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Women.com
English Version (PDF - 88KB)
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