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Riding the Wave
Jason Ukman

Capitalizing on the burgeoning growth of Hispanics in the United States and their strong connection to their culture, a number of mainstream newspaper companies have started Spanish-language publications. This report looks at four of them, El Nuevo Herald in Miami, Hoy in New York, La Prensa in Southern California and Exito! in Chicago. Each has its own audience and formula for success.

To read this report from the Center, click the link below. You must have Adobe Acrobat Reader installed on your computer to view the PDF version of the report. You can download a free version of Reader at the Adobe Web site.

Riding the Wave (PDF - 228KB)

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