by
Michael P. Smith
When the Center
asked a group of editors and publishers to discuss the future of
newspapers and the needs of the industry, it heard a cry for ideas
and practices to help editors and publishers lead the next wave
of necessary change.
Values.
Culture. Content. answers those needs by bringing together the
best thinking in strategy and newspaper innovation in a strategic
framework. The book builds around values, culture and content as
the building blocks of strategic organizations.
The book explores
three key steps of strategic thinking:
- Understand
the enduring values of journalism and build upon those values.
- Improve
the culture of the newspaper by tying transformational change
to its core values.
- Align content
with the values, goals, systems, rewards and daily work in the
newsroom.
While offering
examples of strategic excellence in newspapers, the book's primary
goal is to be a catalyst for the conversations that are the core
of strategic implementation. By looking not only at products, but
also processes, Values. Culture. Content. offers ways to
engage the entire newspaper company, starting with the journalists,
in the goal of reinventing the newspapers.
To read this report from the Center, click the link
below. You must have Adobe Acrobat Reader installed on your computer
to view the PDF version of the report. You can download a free version
of Reader at the Adobe
Web site.
Values.
Culture. Content. (PDF
- 398KB)
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