by
Drew Davis
Rapid, constant
change is transforming the media landscape, yet many leaders don't
know how to foster innovation and improve their odds for success.
Rx for
New Product Success gives the reader a tested, step-by-step
process that takes products from idea creation to successful launch.
It explains how to align innovation efforts with strategy and minimize
risk.
Rx for
New Product Success takes the lessons of leading-edge, innovative
companies in a wide range of industries and adapts them to media
businesses. It shows how to improve the odds for success for new
products and how to motivate employees through insight, inspiration
and creation of an institutional culture that nurtures creativity.
To read this report from the Center, click the link
below. You must have Adobe Acrobat Reader installed on your computer
to view the PDF version of the report. You can download a free version
of Reader at the Adobe
Web site.
Rx
for New Product Success (PDF
- 813KB)
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